Rely Health and Umpqua Health Partner to Drive Value-Based Care Success

Umpqua Health, a leading healthcare organization in the Pacific Northwest, faced significant challenges in achieving their value-based care (VBC) objectives, improving patient outcomes, and managing costs. To tackle these issues, they partnered with Rely Health, a company renowned for its scalable care navigation programs powered by AI technology. This case study explores how the collaboration between Rely Health and Umpqua Health resulted in substantial improvements in closing care gaps, enhancing patient engagement, and boosting overall value-based care performance.

Umpqua Health

Umpqua Health serves communities across the Pacific Northwest. With the healthcare landscape shifting towards value-based care models, Umpqua Health recognized the necessity of enhancing patient engagement strategies, effectively closing care gaps, and reducing total care costs while improving outcomes.

Rely Health

Rely Health provides an innovative solution that merges AI technology with human patient care navigators to develop scalable care navigation programs. Their platform helps healthcare organizations identify and address care gaps, engage patients more effectively, and streamline care processes.

Challenge Identification

Through collaborative discovery, several challenges were identified that hindered Umpqua Health from meeting specific VBC goals, particularly related to two quality measures within the Emergency Department (ED).

Rely Health initiated their partnership with a comprehensive systems assessment at the hospital. This assessment uncovered significant limitations in patient outreach capabilities, stemming from excessive administrative burdens, repetitive processes, and the manual documentation demands placed on the existing team. 

These inefficiencies led to low engagement rates and poor visibility into VBC metrics. Moreover, scaling was a considerable challenge. Due to labor constraints, hospital EDs struggled to identify patients with care gaps across their population in real-time. Additionally, they lacked the capacity to ensure patient compliance with prescribed care plans. Recognizing these hurdles, Umpqua Health aimed to address them by partnering with Rely Health to design a Discharge Navigation Hub. 

Solution: Rely Health's Value-Based Care Navigation Program

To address these challenges, Umpqua Health partnered with Rely Health to implement a comprehensive Value-Based Care Navigation Program. This innovative hub was intended to deliver high-quality concierge care, effectively addressing these populations and driving success in their value-based care initiatives.

  1. AI-Powered Technology Platform
    Rely Health's AI technology platform integrated with Umpqua Health's existing systems to:
    • Direct support across multiple EHRs with no IT Lift
    • Identify care gaps
    • Create custom triggers for patients needing appointments or interventions
    • Generate personalized digital journeys for patient engagement
  2. Virtual Patient Care Navigators
    A team of dedicated virtual patient care navigators was deployed to:
    • Establish initial connections with patients
    • Schedule appointments and follow-ups
    • Address barriers to care (e.g., transportation issues)
    • Provide support for insurance and paperwork concerns
  3. Multi-Channel Patient Engagement
    The program utilized a variety of communication channels to reach patients:
    • Automated SMS text messages, Emails, and AI phone calls
    • Traditional phone calls from human navigators
  4. Customized Care Navigation Bundles
    Rely Health worked with Umpqua Health to create tailored navigation bundles addressing specific population needs, such as:
    • ED discharge follow-up
    • Substance abuse treatment initiation
    • Preventative health screening
    • Specialty care optimization
  5. Real-Time Analytics and Reporting
    The solution included customized dashboards providing Umpqua Health with real-time insights into:
    • Patient engagement rates
    • Care gap closure progress
    • Appointment adherence
    • Overall program performance

Implementation

The implementation of Rely Health's program at Umpqua Health followed a strategic approach:

  1. Initial Assessment: Rely Health conducted a thorough analysis of Umpqua Health's existing processes, care gaps, and value-based care goals.
  2. Customization: The technology platform and navigation bundles were tailored to Umpqua Health's specific needs and patient populations.
  3. Integration: Rely Health's system was integrated with Umpqua Health's EHRs and other relevant databases to ensure seamless data flow and trigger creation.
  4. Navigator Training: Virtual patient care navigators were trained on Umpqua Health's protocols, local resources, and specific patient needs.
  5. Pilot Launch: The program was initially launched as a pilot for select patient populations, such as ED discharge follow-up and high-risk chronic care patients.
  6. Scaling: Based on the success of the pilot, the program was gradually expanded to cover more patient populations and care gaps.
  7. Continuous Optimization: Regular reviews and adjustments were made to improve the program's effectiveness based on real-time data and feedback.

Key Success Factors

Several factors contributed to the success of the partnership between Rely and Umpqua Health:

  1. Hyper-Personalized Outreach: The AI-powered system allowed for customized interactions that resonated with patients, enhancing engagement and outcomes.
  2. Scalable Infrastructure: The blend of AI technology and virtual navigators enabled Umpqua Health to efficiently reach a larger patient population.
  3. Multi-Channel Engagement: Utilizing diverse communication channels (SMS, email, AI calls) increased the chances of successfully reaching and engaging patients.
  4. Real-Time Analytics: Customized dashboards provided Umpqua Health with actionable insights to continuously improve the program.
  5. Integrated Approach: Seamless integration with existing systems ensured smooth data flow and trigger creation.
  6. Focus on Social Determinants of Health: Addressing barriers to care, such as transportation issues, improved overall patient outcomes.

Results

Within 120 days of partnering with Rely Health, Umpqua Health achieved significant improvements and met or exceeded their performance metrics for the end of the year.

Outreach, Engagement, and Efficiency:
Care Coordination and Patient Retention:
  • 86% of members reported appointment adherence after engaging with Rely Health’s digital navigation services
  • 60% of members without Primary Care are connected to an in-network PCP, and established within their own personalized ‘medical home’
  • 46% of existing members were retained within health system for follow-up events through specialty, adjacent or PCP service lines
  • 66% of first-time members in the health system were placed into a health system resource through specialty, adjacent or PCP service lines
Key Program Success Measures:

Conclusion

The partnership between Rely Health and Umpqua Health demonstrates the potential of AI-powered care navigation programs in driving value-based care success. By leveraging a Navigation Hub designed by Rely Health, Umpqua Health was able to significantly improve care gap closure, patient engagement, and overall healthcare delivery efficiency. Within 120 days, the collaboration led to remarkable outcomes, including high appointment adherence, improved patient retention, and increased connections to primary care providers. The seamless integration of Rely Health's AI-powered platform with Umpqua Health's existing systems facilitated the identification and closure of care gaps, personalized patient interactions, and efficient scaling of patient outreach efforts. This approach not only addressed immediate challenges but also laid a robust foundation for ongoing value-based care initiatives.

As the healthcare industry continues to evolve towards value-based models, partnerships like this one between Rely Health and Umpqua Health may serve as a blueprint for other organizations looking to enhance their VBC performance and improve patient outcomes. By focusing on hyper-personalized outreach, multi-channel engagement, and addressing social determinants of health, Umpqua Health demonstrated how strategic partnerships and advanced technology solutions can significantly enhance the quality of care delivered to their communities while effectively managing costs.

Contact Rely Health to optimize your Care Navigation.

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